UX and Design Strategy

Embarking on a website project with a UX and Design Strategy in place can make all the difference. UX and Design Strategy establishes intention and purpose in your site or application, laying the foundation for a cohesive, thoughtful, and effective design. Design strategy helps determine what aspects of style and presentation are suitable for your brand, and points you in the right direction around things like functionality, workflow, and language.

One major question many organizations are facing is whether a website redesign is in order at all. I can help you understand what aspects of your existing website design are working well, and which are harming your brand or your users' experiences. Through some initial exploration, we may determine it is primarily structural and content changes you need, there may be a smaller-scale set of design changes identified, OR a major design overhaul planned.

In providing UX and Design Strategy, I'll help you decide what is important to your brand and understand the role that your website or product plays for your customers, ensuring its fit amongst your broader brand presence. I'll give you a greater sense of what your project is and what it isn't, providing the vocabulary needed to talk about and carry out the strategy we establish together.