Content Planning

    Information Architecture and Site Mapping

    Everything in the right place.

    Why You Might Need Information Architecture and Site Mapping

    • You are building a brand new site or application, and aren’t sure how best to organize its contents.
    • Your website has grown over time and now includes a mix of high- and low-value or obsolete content that you want to trim.
    • It has become difficult to know where to properly organize new content being added to the site.
    • You receive feedback or have user data suggesting content is hard to find.
    • You feel like some sections or pages belong in multiple sections of your site.

    Why It Matters

    Let me tackle the important work of making your content as tidy, organized, and easy to navigate as possible through information architecture and site mapping. This typically involves cataloguing existing and intended content, creating potential organizational structures, and refining them into a final, living model of your website. Having a master site map can be massively important over the course of your site's life — use this artifact to plan new content, to move pages, and to drive user engagement into key areas of your content.

    Interested in This Service?

    Send me a message to tell me about your project and how I can help.

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