Making sure the design survives implementation.
Throughout implementation, minor departures to the intended design can arise and, in concert, can meaningfully change the final product from the intended look and experience. This is why Design QA is so important. It is Quality Assurance focused specifically on the presentation layers, to help ensure the final experience your users encounter is as close a match to the design that was devised based on user data, research, and planning.
Designers are best suited to provide Design QA because of their ability to recognize and prioritize minor deviations that may go unnoticed by other technicians, but that can stack up in a way that makes your site clunky and awkward, instead of elegant and friendly.
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