User Research and Site Analytics

Guessing at what your users need or want is expensive. User research clarifies your audiences' needs and fills in the gaps in your knowledge. Referring to real user data, whether it is collected through active forms of research or through passive analytics, can help ensure your investment in your website, and ongoing changes, are sound and justified.

I conduct user research according to the specific needs of each client or project. Different methods are employed based on the questions you need to answer. For instance:

• Understanding existing behavior patterns is often supported through direct observation, interviews, and site analytics (using tools like GA 4, Microsoft Clarity, and Hotjar).
• Determining users' intents and needs when visiting a website is sometimes best reached with a survey.
• Gathering information about the context of use and common barriers may be best achieved through a focus group.

This service can be applied to both future/upcoming projects and established websites. Maybe you just need some help processing your site's analytics, looking at what traffic patterns, scroll and click behaviors, and other details of the user data might be saying about the efficacy of your site. I love finding the meaning in data and letting user data tell the story of how best to meet user needs.

Fill me in on your project or website's current state, and we can decide together what we want to understand about your users needs, and what research methods will provide that information.