Content Strategy and Development
Your content has a job to do.
How Content Strategy and Development Help
From audits to new copy, I help users find what they need, without wading through jargon. This work often clarifies the information that truly matters to your audience and determines the content that can be simplified, refined, or removed. Through thoughtful analysis, I determine the right level of detail and tone of voice for your visitors, shaping a content strategy that feels focused, fresh, and genuinely usable.
This service can also provide AI-related consulting, including training and recommendations for content managers on how to write and structure content that may be accessed by an AI agent. It can also include training on how your content managers can safely and responsibly put AI to work in the content management process.
Relevant Work Examples
Content Audit and Research Report
A key deliverable describing user studies conducted and content analysis completed, including methods, findings, and recommendations.
Project Brief
A comprehensive text-based document that captures key details about the project's genesis and background, enumerating key problems to solve, current strengths and opportunities, prioritized audiences and anticipated features.
Tone and Style Guide (Draft)
A written reference document defining key parameters meant for editors and content creators, describing proper tone, reading level targets, and technical aspects of writing for the web.
Interested in This Service?
Send me a message to tell me about your project and how I can help.