Content Strategy and Development
Your content has a job to do.
Why You Might Need Content Strategy and Development
- Your web content has become inconsistent, duplicative, or contradictory in its wording, level of depth, presentation, or organization.
- You have multiple people or teams responsible for contributing and maintaining web content.
- You have identified some content gaps that need to be filled.
Why It Matters
From audits to new copy, I help users find what they need, without wading through jargon. This work often clarifies the information that truly matters to your audience and determines the content that can be simplified, refined, or removed. Through thoughtful analysis, I determine the right level of detail and tone of voice for your visitors, shaping a content strategy that feels focused, fresh, and genuinely usable.
This service can include AI-related consulting, such as training and recommendations for content managers on how to write and structure content that may be accessed by an AI agent. It can also involve training on how your content managers can safely and responsibly put AI to work in the content management process. Additionally, this service can result in the development of a web style guide for your website, which includes instructional standards for anyone creating content for the site, such as tone of voice guidance, reading level targets, use of imagery and creative choices, and other factors for content administrators.
Relevant Work Examples
Content Audit and Research Report
A key deliverable describing user studies conducted and content analysis completed, including methods, findings, and recommendations.
Information Architecture Analysis and Recommendations
Partial slides compiling site analytics and other user research, including definition of key challenges, recommended approaches, and a revised IA.
Project Brief
A comprehensive text-based document that captures key details about the project's genesis and background, enumerating key problems to solve, current strengths and opportunities, prioritized audiences and anticipated features.
Interested in This Service?
Send me a message to tell me about your project and how I can help.