Design and Strategy

    Prototyping and Prototype Testing

    See it, click it, improve it.

    Why You Might Need Prototyping and Prototype Testing

    • You want to collect additional information to feel comfortable pulling the trigger on a new implementation project.
    • You have generated and socialized prototypes that look good, but haven’t been confirmed for function, workflow, and usability.
    • You want to identify potential issues or challenges prior to embarking on development of your app or site.

    Why It Matters

    Interactive prototypes show not only how something looks, but how it behaves — how users move through it, interact with it, and access information. Prototypes are powerful tools for testing and validation, allowing you to confirm your direction and refine your design before implementing. Prototype testing generates actionable feedback that strengthens the experience and increases the long-term success of your site.

    Testing and refinement of a prototype is an essential exercise towards implementation readiness even if the prototype is AI-generated and is final and polished in its presentation. User-centered testing and design validation can help make sure your initial ideas and concepts will hit the mark, and that your prototype represents a usable and accessible experience.

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